The concept of flue-cured tobacco style and characteristics, the meaning and relationship among tobacco quality, characteristics and styles basing on the desire for raw material of Chinese style cigarettes were discussed in this paper. The tobacco style and characteristics should include determinacy, stability and usability. The proposed orientation strategy included excavating characteristics from history, discovering characteristics from tobacco production, establishing characteristics from the industry utilization. Two aspects were discussed on how to define the tobacco style and characteristics, including qualitative statement of sensory characters and quantitative statement of physical and chemical properties. Four opinions on establishing the style and characteristic standard were proposed in this paper.