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    中國煙草產(chǎn)業(yè)競爭范式分析

    Analysis of competition paradigms for tobacco industry in China

    • 摘要: 本文以競爭力的內(nèi)涵構(gòu)成及其相互關(guān)系分析為基礎(chǔ), 分析了競爭力的四個構(gòu)成要素( 關(guān)系要素、資源要素,、能力要素,、知識要素) 與企業(yè)競爭力的具體表現(xiàn)形式( 產(chǎn)品力、銷售力,、資本力,、品牌力) 以及供應(yīng)鏈的制度競爭力、組織競爭力,、技術(shù)競爭力,、認(rèn)知競爭力之間的映射關(guān)系, 提出了競爭力的多面體結(jié)構(gòu)。在前人提出的各種有關(guān)競爭力理論的基礎(chǔ)上, 歸納出作者研究的理論分析范式: 從環(huán)境視角出發(fā)的競爭環(huán)境分析范式; 從市場視角出發(fā)的市場競爭均衡范式; 從廠商視角出發(fā)的基于能力的廠商競爭范式,。

       

      Abstract: Based on the analysis of the connotations of the competitiveness and their relationships, the mapping relationships among four elements of the competitiveness, i.e. connection, resource, ability, knowledge, the concrete behaving forms of the firm competitiveness, i.e. product, sale, capital, brand, and the 4 competition abilities of a supply chain, i.e. system, organization, technique, cognizing are discussed. A polyhedron structure of the competitiveness is proposed. Based on the various competitiveness theories published,several theoretical analysis paradigms are concluded, including competition environment paradigm, market competition balance paradigm and the ability- based firm competition paradigm.

       

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