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    淺談中國煙草品牌競爭力

    Brief Analysis on the Brand Competition of China Tobacco

    • 摘要: 由于宏觀環(huán)境的巨大變化，中國煙草企業(yè)面臨嚴峻的挑戰(zhàn),，如何應(yīng)對,？作者闡述了品牌競爭力的三要素，分析了中國煙草品牌競爭力的現(xiàn)狀,，提出了提升煙草品牌競爭力是一個重要出路,，探討了提升中國煙草品牌競爭力的策略。

       

      Abstract: Due to enormous change of macro environment, China tobacco enterprises are confronted with severe challenge, how do we face with it? The authors explained the three factors of the brand competition, analyzed the current situation of the tobacco brand competition in China, and put forward the main promoting solution and strategies.

       

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